August 2025
Le clou de girofle est une épice utilisée depuis longtemps par les guérisseurs traditionnels comme une source riche en composés antimicrobiens bioactifs. L’objectif de cette étude est d’évaluer le pouvoir antifongique par micro-atmosphère de l’huile essentielle du clou de girofle contre trois...
Foreign Direct Investment (FDI) has served as a cornerstone of Vietnam's rapid economic development. However, the complex and often uncertain policy environment necessitates a more nuanced understanding of investor behavior. This paper introduces a novel methodological framework—the Hybrid...
TikTok’s live stream shopping has experienced rapid growth in Vietnam, particularly among Generation Z consumers. This study investigates how visual and sound affect Gen Z’s TikTok online impulse buying through arousal and pleasure in Ho Chi Minh City, Vietnam, grounded in the Stimulus–Organism–...
This study examines the influence of influencer characteristics including physical attractiveness, social attractiveness, and attitude homophily on Generation Z audiences’ purchase intentions, with a focus on the mediating role of audience participation. First, we investigate the direct effects...
The study on the development of a School-Based Hidden Curriculum Management Framework focuses on the relationship of Hidden Curriculum and Students Academic Resiliency. The correlational method of research showed that respondents from selected Local Universities and Local colleges believed that...
The aim of the article is to show the influence of parenting styles used by parents on adolescents’ involvement in bullying behavior. The article discusses the classic theories of parenting styles (authoritarian, authoritarian, permissive and neglectful parenting styles) and their influence on...
