Country:
Iran
Volume & Issue:
Volume 06, Issue 01, January 2024
Page No:
5729-5732
Abstract:
The influence of technology on human existence has been substantial, especially in the utilization of artificial intelligence across diverse fields. This study specifically examines the effects of artificial intelligence on e-marketing within the context of Iran. Employing a descriptive-analytical methodology, the research explores three distinct aspects of artificial intelligence. The collection of data involved the distribution of a questionnaire to marketers and personnel, revealing a noteworthy correlation between artificial intelligence and its capacity to enhance e-marketing and confer a competitive edge.
KeyWords:
Artificial Intelligence, E-Marketing, Marketing Strategies, AI.