A STUDY ON THE RELATIONSHIP BETWEEN PERSONALITY TRAITS, SELF-EFFICACY, AND ENTREPRENEURIAL INTENTIONS AMONG UNIVERSITY STUDENTS IN HO CHI MINH CITY – VIETNAM

This study examines the relationship between personality traits, self-efficacy, and entrepreneurial intentions among university students in Ho Chi Minh City, Vietnam. It explores how extraversion, agreeableness, and openness influence entrepreneurial intentions, with self-efficacy acting as a mediator. A sample of 268 students from various disciplines was surveyed using a structured questionnaire. The findings reveal that extraversion and openness significantly influence entrepreneurial intentions, with self-efficacy playing a crucial mediating role. However, agreeableness has a weaker impact on entrepreneurial intentions. The study highlights that self-efficacy significantly influences entrepreneurial intentions (β = 0.308), while extraversion (β = 0.211) and openness (β = 0.339) have moderate effects. The results emphasize the importance of self-efficacy in fostering entrepreneurial aspirations. To enhance students' self-efficacy, schools should provide practical entrepreneurship programs, mentorship, and support services, while policymakers can develop supportive ecosystems, fund initiatives, and recognize achievements to encourage entrepreneurial confidence.